Building a shopping cart software website
can be an expensive business if you don’t first
know what you are getting into before you start!
To give you some idea, here is an example . . .
Gary was just ‘nuts’ about his business, and wanted his website to start producing a significant proportion of his sales.
So he had purchased some website shopping cart software.
They were attempting to make it work themselves, thinking that this would be a cheaper option that having a professional website custom built for them.
Here’s what they said about it afterwards . . .
“. . . we are not inclined to ditch the software at this stage, (even though we are not really happy with it).
While it was a modest cost initially, having bought a number of add-on modules since then has bumped up our investment considerably, actually a lot more that I thought.
Over the six or so months since we purchased “X” there has also been an upgrade version. To be honest I didn’t factor this in at the beginning so I guess at the end of the day a custom-built website may not have cost us that much more.“
Indeed, a custom built shopping cart website would have given them exactly what they wanted, and would not have had the recurring update costs that software “X” apparently has, and most website software has.
Not only that, but they could have saved significant amounts of their own time that instead could have been dedicated to improving the business – making the sales that would pay for a professional website.
Buying a DIY shopping cart software package really put Gary in a difficult position.
What should you do now?
1. NOTHING – if you are not in the market for a website now. Otherwise . . .
2. Carefully weigh up the “REAL COST” of a DIY website versus a custom built website – including the value of your time.
3. If you are buying a website now, then ask some good questions about add-on and upgrade costs.
4. And check into the ongoing costs of shopping cart software, and what you actually get.
“It is not joy that makes us grateful.
It is gratitude that makes us joyful.
– David Rast