Having no marketing budget or a very limited one does not mean you can’t start planning and establishing the marketing, branding and positioning foundations for your company and product.
Even if your startup is still in stealth mode, there are a few things you can do in preparation for your startup launch.
The identity of your potential clients, where they are located, and even which devices they are likely to use when visiting your site or trying your product are important pieces of information to have.
Understand as well that who you are selling to and what it is that you are selling does not necessarily require a marketing budget.
Marketing is a lot about planning, strategizing, and, for the most part, understanding who your audience is and which message will hit the spot and sell your product the best.