Most companies still don’t understand the value of customer research.
Y’know, talking to customers.
Oof. Did you grimace?
When people talk about customer research, they usually mean heat mapping, analytics funnels and usability testing.
- What does this kind of customer research look like?
- How do you collect it?
- How do you make sure the feedback is MEANINGFUL?
- Does it have to be an exhaustive, $100,000 undertaking?
- Isn’t “research” just busywork CROs do to pad up their rates?
I’m going to share one simple way to get great customer feedback that I think every business should be doing, because it’s so damn powerful.