Blogging is a great way to get your brand’s message out there.
It can establish a narrative that tells your brand’s story, it can reinforce your brand with your audience and it can introduce you to new people who have yet to discover what you have to offer.
All blogs are not created equal, however.
You have to include content that is relevant, eye-catching and will drive traffic to your site and create buzz around your brand.
This infographic, courtesy of FirstSiteGuide.com, shares some insight on what makes a blog work.