When building a marketing plan for a client we often start with things like core message and ideal client.
While these are certainly core elements of any effective marketing strategy, the place we should start is with metrics.
Understanding what you plan to measure and how you plan to collect the necessary data is often left to last if it’s given any thought at all.
When you lock down your goals, objectives, and priorities and make measurement a fundamental activity, you start a far greater chance of reaching your goals.
The key, of course, is to figure out what actually matters when you try to create your core set of metrics.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Ash Maurya, CEO & Founder of Lean Stack and author of the newly released book Scaling Lean: Mastering the Key Metrics for Startup Growth. We talk about “measuring what matters” and the essential metrics applicable to any small business.
Having been an entrepreneur for more than a decade, Ash knows all about building successful businesses.