Consumers will use mobile devices more than ever to search for gifts for mom.
Bing data points to the best ways to reach them.
With Mother’s Day (May 8th this year) being the third-largest retail holiday in the U.S., accounting for, online retailers should be gearing up early this year to capture gift-givers while they research flowers, presents and cards.
They should also be bracing themselves for the last-minute rush the week before the big day.
Our digital trend research on Mother’s Day, presented by our data scientist team at Bing Ads, is designed to give retailers an edge over their competition.
The team has uncovered some very helpful facts and figures about how people search and what they are searching for when it comes to celebrating moms in the U.S.
In this post I’ll give you a concise and actionable download of those insights which I hope will empower you to be more successful, not just in search, but through other digital channels like social media and display as well.