Multiple Streams of Income are needed in your business.
The term Multiple Streams of Income is one that is bandied around in various arenas.
What it really means though is Multiple Streams of . . .
. . . Marketing.
Multiple Streams of Marketing
If your business has just one marketing strategy and that goes flat, your business is headed for disaster.
And it may not recover from it quickly enough to save the business from going under.
And . . .
It doesn’t matter what that one strategy is – whether it is:
- TV or print media,
- website or social media,
- telemarketing or networking,
- letterbox drops or door knocking.
If there is only one strategy and it stops, so does your business.
Back in my franchise development days, we instructed the franchisers to develop 10 different marketing strategies for their franchisees to work on.
Not 10 different applications of the one strategy, like 10 newspaper adverts.
But 10 different strategies.
I wish that I could say, “take out the folder where you have your Top 10 Marketing Strategies listed”, but few businesses are that well organised with their marketing. Kudos to you if you are one of them.
I have written elsewhere that you should “Find What Works And Then Do That”.
So, stop right now! And write down each of your current marketing strategies.
If you cannot write down 10 in the list, then think back to what you have done before that worked, and add that to the list.
It does not matter if you haven’t done it in a long while, or if you are not sure if it will work now.
You should have 10 strategies on fire at all times.
If you need to add new strategies, then you Test & Measure the effectiveness of these as you go.
Then put procedures in place to make sure that each of those activities gets done regularly – each day, week or month.
Need a hand?
Here are some ideas, (in no particular order), to get you fired up.
And there are many more than this.
- Print media
- Magazines – both local, state and national
- Magazines based on industry or special interest groups
- Social media networking
- Paid social media advertising
- SEO your website
- Paid Google Adwords
- email Marketing
- sms Marketing
- Letterbox drops
- Door knocking
- Front of shop promotions and sprookers
- Free samples
- Client referrals
- Repeat business
- Car sign writing
- Signs on your premises
- Signs in other locations, paid or free
- Footpath signs and A-frames
- Paid mobile signs
- Yellow pages
- Pink pages
- Other local printed directories
- Business cards
- Branded calendars
- Fridge magnets
- Cross marketing and cross promotions
Have any of these got you thinking?
Well, that is quite simple really!
Watch this short VIDEO
Most people favour one or two marketing systems but this is very dangerous. Reliance on one strategy can be deadly.
Trying and testing new marketing avenues each month is a solid solution. After a few months you will have definitely found another 2-3 systems that work.
Michael Gerber has been leading a Small Business Revolution before anyone knew there was one! He called it The E-Myth Revolution, and over the past two decades, he has indelibly touched hundreds of thousands of small business owners throughout the world.
What should you do now?
- If you want to ensure your sales, develop multiple sources of leads to your business.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Remember – Multiple Streams of Income needed