There’s plenty of research and data that shows the best time to tweet or when to show your ads on Facebook or Google AdWords among other platforms.
Posting at the right time ensures that you get to your target audience at the time they’re most likely to view your content and take necessary action.
But content websites have had less guidance.
What is the best time to present ads to your readers?
What is the best content strategy that will ensure you website visitors make the most of your content and ad?
To better understand the behavior of users on content websites, CodeFuel — an engagement and monetization suite for publishers — and Nielsen conducted an online survey, published in September 2016, which reveals fascinating statistics about ad consumption preferences, preferred devices, and content consumption.
If you know exactly what your users are doing throughout the day, you can make the most out of your ads.
The best time for content consumption
This is extremely important to all online marketers. As you fight for attention from your very busy audience, you need to give them what they want, at the right time.
According to CodeFuel and Nielsen, this is how users are consuming content:
Morning
- 73% come just to get the latest updates
- 16% are taking a break
- 6% visit content sites for work/study
- 5% don’t visit content websites at this time
Noon
- 40% come just to get the latest updates
- 43% are taking a break
- 9% visit content sites for work/study
- 8% don’t visit content websites at this time
Afternoon
- 47% come just to get the latest updates.
- 29% are taking a break
- 15% visit content sites for work/study
- 10% don’t visit content websites at this time
Evening
- 54% come just to get the latest updates
- 26% are taking a break
- 9% visit content sites for work/study
- 11% don’t visit content websites at this time
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