The facts are in, there is a massive disconnect between what a company puts on Social Media and what their customers want?
The sad part is, what they want is quite easy to achieve.
Research confirms the 3 top reasons people follow your business, (see the infographic) . . .
These statistics from Statistic Brain paint an interesting picture between business needs and customer expectations.
Don’t let your business needs leave your customers feeling unloved.
If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring.