Links have long been one of the primary factors used by Google and other major search engines to rank websites and pages.
Which means, if you want to rank in search, you’re going to have to build links.
The problem: there’s a lot of information out there about link building.
Some of it good.
Some of it not so good. Some of it just plain bad.
So to help you build links the right way, we’ve put together this complete, noob friendly, guide to link building.
We’ll be covering:
link building theory
essential skills and tactics
the best link building tools
linking to some of the best link building tutorials and case studies on the web
We’ll also be revealing the results of our recent industry wide link building survey.
But let’s start with the basics.
What Is Link Building?
Link building is the process of acquiring new inbound links (backlinks) to a website from external sites.