t’s official: Google announced that page speed will be a ranking factor in its mobile-first index.
But what does that mean?
There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible.
Don’t wait, do it now. I mean it.
For years, we’ve been bombarded by one message: mobile is going to take over the world.
We needed to adapt ourselves to this new reality where everyone does everything on their mobile devices.
While we still spend loads of time in front of our desktop and laptop machines, we can’t deny mobile is crucial.
Just look at the upcoming markets, where people use their mobile for all possible tasks.
We also know that if you want to compete with the big boys, get a solid ranking for your mobile site and make some money from it, you need to take care of a few things
One of the most important ones is page speed.
The verdict is in
Let’s look at some recent research: according to Google the average time it takes for a mobile landing page to load is now 22 seconds.
Compare that with the three seconds visitors need to decide if they want to stay for your page to load and you will see a huge discrepancy. People are impatient.
They want something, and they want it now.
While page speed is important for your SEO, it is even more important for your UX, conversion and general customer happiness.
Yes, page speed will be a ranking factor
At the moment, page speed is more of an indicator than a ranking factor.
Unless your mobile site is extremely slow, you can still get decent rankings with average page speeds.
But it’s been proven time and time again that the speedier your site, the better your results will be.
Google’s latest research shows that the chance of a bounce increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90% and if your site takes up to 10s to load, the chance of a bounce increases to 123%.
For search engines, better results and performance is a sign of a healthy site that pleases customers and therefore should be rewarded with a higher ranking.