Why should you avoid passive voice?
If you want to write an article which is nice and easy to read, you should try to avoid passive voice.
In sentences with passive voice, it remains unclear who or what is acting. And this results in very distant writing.
Texts using a lot of passive voice tend to be hard and unattractive to read.
Avoid using (as much as you can) the passive voice altogether.
What is passive voice?
Passive voice occurs if the noun or noun phrase that would be the object of an active sentence.
(e.g. Yoast SEO calculates your SEO score)
And it appears as the subject of a sentence with passive voice.
(e.g. The SEO score is calculated by Yoast SEO).
In figure 1, we give more examples of passive voice and give better alternatives.