An engaged audience is what fuels likes, shares, leads, and sales from your social media marketing.
Finding creative ways to keep your followers responding to your content is what yields positive returns for your business and fosters a community of loyal fans to your brand.
It is the essence of your social strategy and requires attention to ensuring your marketing is indeed effective and producing results.
The goal in this guide is to share five simple ways on how to improve social shares and conversions (clickthroughs), two vital goals in your social media marketing.
The advantage about these tips is that you can plan them in advance, therefore, helping to boost engagement and productivity.
#1 Maximize Social Videos and Live-Streaming
Videos are a big hit on social media platforms.
Facebook alone generates a whopping 8 billion video views on average per day (Source: Social Media Today).
This same source also revealed that people spend 3 times longer watching live videos compared ones that are prerecorded.
Videos have a way of capturing attention immediately and getting viewers to take action fast!
In fact, 64% of consumers are more likely to buy a product online after watching a related video.
Therefore, posting videos will greatly increase
The following are ideas to leveraging social videos and live-streaming in your strategy:
- Use storytelling to keep your audience interested
- Host live Q&A sessions to give followers a chance to interact with you in real-time. It’s a great opportunity to build your list by offering viewers something exclusive by joining your broadcast
- How-to’s, behind-the-scenes, events, and customer testimonials are solid tactics to get followers sharing your content and buying your product
- Keep your videos short…about 1 minute and 30 seconds