Each month, reddit.com receives over 100 million unique visitors and billions of page views.
With over 9,000 active communities centered around various topics and demographics, it is time for marketers to take a serious look at reddit as a marketing platform.
One of the most rewarding strategies that marketers can start with is a reddit AMA.
What is reddit?
Reddit is a content sharing and community platform. The main unit of content on reddit is a “post”, which can only be submitted by users with a reddit account. People visit reddit to consume content and participate in communities (called “subreddits”) centered around their interests.
What is a reddit AMA?
A reddit AMA is a question and answer session between a reddit user and a reddit community (AMA stands for “Ask Me Anything”). AMAs are interesting because they are an efficient way for an individual to have an intimate conversation with a large community.