As an SEO or site owner, you are bound to run into redirects.
Whenever you delete a page, change your URL structure or switch to a new domain, you are going to have to redirect your URLs.
You have to tell search engine robots that there has been a change in your URLs and that they have to go somewhere else, temporarily or permanently.
Choosing a particular redirect might impact your SEO, so be careful what you pick.
In this article, we’ll give a brief of which redirect you could use.
Reasons to use redirects?
If you’re maintaining your site on a regular basis, your tasks include the redirection of URLs.
There are many cases when you might use a redirect, but the following will pop-up often.
You’ll need a redirect when you:
Delete a page or post
Transfer your site to a new domain
No longer want to use www in your domain
Enable permalinks in WordPress
Change your CMS
Change your URL structure
HTTP status codes
To understand how redirects work and how you can influence what a server returns to a browser, you need to know about HTTP status codes.
A HTTP status code is a set number that a server sends to a browser following a particular request for a page.
These codes may include 200, 301, 404 and 503, for instance.
All codes serve a particular purpose.
A 404, for instance, indicates that a page has not been found.
A 503 means that the server is temporarily offline for maintenance.
If you want to maintain your site without fault, you need to know your HTTP status codes.
Read up on them in the article HTTP status codes and what they mean for SEO.