Business owners generally know that repeat sales are much easier and less expensive to acquire then finding new customers and clients.
But the traditional ways of contacting existing customers to generate those repeat sales are very expensive and time consuming.
How much more profitable will this exercise be if it did not cost anything to stay in contact with your customers?
What are some traditional methods of staying in touch with your clients?
They are varied, but usually have a cost attached.
- Brochures in letterboxes
- Direct mail – addressed to the customer
- Phone calls
- sms – still popular, but does have a cost attached
Each of these have a hard cash cost associated with them, as well as a time cost for you the business owner or a member of your team.
Here’s a couple of examples of how we help our clients stay in touch with their clients to increase repeat sales.
What parallels can you see to your business?
Motor mechanic and service reminders
After servicing a motor vehicle, our client updates their website database with a new Last Service Date for that vehicle.
The Thankyou followup
Then five days later, an email goes to the customer thanking them for their business and checking that everything was okay with the service.
This builds rapport and helps assure the customer that they are always going to get the best service there.
The Service Reminder
What often happens is that after six months, people simply forget and let the service interval run out to 12 months or more.
Not only is this bad for the vehicle mechanically, but it is also not good for the mechanic who loses income that they will never recover.
So at five months, the website sends the client another email that reminds them to book in for the six month interval car service.
And in the meanwhile, they have been kept up to date by email with useful tips on maintaining their car and getting the most out of it.
Where else can this be applied?
Now take this example, and apply it to dentists and carpet cleaners and pest controllers. How many other industries can you think of that require interval services?
What about lawyers for periodically updating wills?
Or accountants sending reminders for the scheduled compliance deadlines, such as BAS statements?
Insurance brokers and finance planners are required by law to annually review their clients file. To this end, they must send a notice to each client with an information review form.
Traditionally this was done the slow way on paper by snail-mail. It can now be done automatically, and at no cost, by their website.
As you see, the opportunities are endless.
What about your business?
What are you doing to stay in touch with your clients and to make sure that you do not miss out on regular scheduled work?
Well, that is quite simple really!
What should you do now?
- What are you doing to stay in touch with your clients and to make sure that you do not miss out on regular scheduled work?
- Want some help or ideas? Just contact us at Hotpink Websites now.
Remember – Repeat sales are much easier and less expensive to acquire