Back in 2014, Jeremy Smith wrote, “Traditional optimization is dead, and in its place is arising a brave new world of mobile conversion optimization.”
I have to disagree.
Is mobile conversion optimization a “brave new world”?
Is traditional optimization “dead”?
Not by a long shot.
Traditional (i.e. web) optimization and mobile optimization are two separate practices, requiring two separate strategies.
One is not replacing the other. Instead, optimizers must learn to master both.