You probably know the pronouns are important in creating engaging content.
When you use second person pronouns like ‘you’ and ‘your’, you show the reader that you wrote the post with them in mind.
First person pronouns must then be avoided at all cost for better engagement.
At least, that is the message you have heard.
I used you and your seven times in the first paragraph only.
Did that improve your level of engagement?
Check how many times I have used first person singular in this paragraph?
Do you still want to keep reading?
I checked top content from CoSchedule, Content Marketing Institute and Quick Sprout.
Introductions from these blogs normally had a 1:10 first person to second person pronouns ratio.
In most cases, the singular pronoun was used to introduce how the writer was going to help solve the reader’s problem.