Just because you run a charitable organisation or a not-for-profit organisation, that does not mean that you should not run it like a business.
I have been involved with many volunteer and not-for-profit organisations in my time as part of my contribution and giving back.
So often though, I see the status of the organisation get in the way of its successful operation.
Like any business, they can only continue to contribute and add value to the community while they continue to exist and operate.
Run it like a business
They all have important missions and a great purpose in society and yet most never become anything more than a hobby for the founder.
(Funny . . . many small business go the same way!)
In the course of my involvement I have observed a number of intriguing paradigms about these types of organisations, including . . .
Because it is a charity or not-for-profit organisation it is not OK to be seen to be making money, much less to making a profit out of contributions that people willingly make.
All work is expected to be done by volunteers who are not paid. You’re doing this for “the higher good” so you should not need acknowledgement, much less reward or remuneration.
Marketing can be considered a bit if a dirty word. We should not be too proactive or pushy in promoting what we do.
I’m not sure how that is expected to work out, but there it is.
So here are a few thoughts on why that is.
Let’s be honest here . . . at the end of the day, it often boils down to people’s belief systems. In particular, about money and about success.
All enterprises, whether a charity, a not-for-profit, or a real business must be run as a business with all that entails, including planning, budgeting, marketing, sales, income generation, accountability, remuneration, rewards and acknowledgement, looking after the team, etc.