The nice thing about marketing is that there’s always room for improvement. You can optimize your website, SEO, and PPC ads; and see your engagement and conversion rates skyrocket.
But success comes with skills. So here’s a question to you: On a scale of 1-10, how highly would you rate your Facebook advertising skills?
If you’re the guy who thought “TEN!!!… ok … maybe nine…” we designate you the title of the Grand Master and leave you to work your magic.
But if you want to improve your Facebook Ads ROI and create ads that people can’t help but click, this is the right place to be.
We welcome you to the treasure trove of Facebook advertising gems, featuring a collection of closely guarded secrets that have been discovered the hard way, by seamless A/B testing and campaign optimization.
But bear in mind that no Facebook advertising tip is 100% bulletproof.
So go ahead and take these hacks to a test drive to find out what works for your campaigns!
Facebook Ad Tip #1: Lay the Groundwork and Find Inspiration
Imagine you start to set up a new Facebook ad campaign. You go to the Facebook Ads Manager and insert some messages, choose images, and fill in the rest. In 20 minutes, you’ve got an up-and-running ad campaign.
Do you know what’s missing from this picture? – Research.
After creating tens of Facebook campaigns for our company Scoro, I’ve found that a 60-minute brainstorming session can make a HUGE difference in the campaign ROI.
During this 60-minute brainstorming session, you’ll turn into this guy: