Here’s the thing: your site should be mobile-friendly.
In fact, this might just be your number one priority.
If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent mobile experience.
In this SEO basics article, you’ll find an overview of what you should do to improve your mobile site.
When is a site mobile-friendly?
A site is mobile-friendly when it:
loads properly on a mobile device like a smartphone or tablet,
loads lightning fast,
presents content in a readable fashion, without users having to pinch and zoom,
offers ample room to navigate by touch,
offers added value for mobile users,
is instantly understandable for search engines.
Why is mobile SEO important?
Mobile SEO makes sure your mobile site offers the best possible presentation of your content to a mobile device user.
Since our world is increasingly mobile-oriented, it has become imperative that your site is mobile-friendly.
If your site is not, or not properly, available for mobile users, you are going to miss out on a decent ranking in the search engines and thus miss income.
Therefore, you should do everything in your power to make the mobile version of your site as good as possible.
In fact, it should be excellent!
Since the beginning of this year, Google uses the mobile version of the site to determine its rankings.
If your site is not up to scratch, or if you present less content on your mobile site, you will have a difficult time getting a good ranking.
If you don’t have an adequate mobile version of your site yet, you best make a fully functioning one, preferably as a responsive design.
Google has a great getting started guide to get you going.