Snapchat isn’t just for teens. Columnist Laurie Keith explains why it’s time for marketers to jump on board and deliver content in a unique way.
For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during the first week in January.
That’s where advancements in technology are introduced and predictions are made for the year.
This year, Snapchat was everywhere, literally.
As Director of National Media Accounts for the Ad Council, I work with Snapchat to build social impact partnerships that raise awareness of critical issues in America.
In October, we launched a partnership with Snapchat, running two custom filters nationwide for our cyber bullying prevention campaign, called “I Am a Witness.”
Source: Snapchat For Social Good