If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it!
Start your blog!
Just do it!
Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun!
A new blog will allow you to make smart and strategic choices.
Just take a little time to think about how to set up your blog before you begin, so you’ll have less work later on.
Let me share some tips with you on how to start a blog.
Choose your niche
You should always write about what you know.
But you should not write about everything you know.
Pick a niche.
Decide upon a main topic and write posts related to that topic.
It’s more likely that your audience will come back and read your other posts if you’re writing about similar topics.
People will know what to expect.
Starting a mom blog implies that you write about all things concerning your children and family life. Starting a travel blog implies you write about traveling.
You can write about something slightly off topic once in a while of course, but try to stick to your niche.
An audience of a travel blog doesn’t expect a blog post about gardening.
Do your keyword research
Once you’ve chosen your niche, you should do some solid keyword research.
Try to find out what people are searching for.
What words are they using when they want to read about your niche and your topic?
You should really get inside the heads of your potential audience.
If you do your keyword research properly, you should end up with a long lists of keywords you would like to be found for.
Try to come up with competitive, head keywords as well as with less competitive long-tail keywords.
Think about site structure
This is the best time to think about site structure.
What categories are popular in your niche?
What are the most important head keywords you’d like to rank for?
You should write a long, kick-ass article about each of these keywords.
Those will be your most essential articles, or in other words, your cornerstone content.
You should give those articles a prominent place on your site.
After you’ve written those beautiful cornerstone articles, write lots of blog posts on sub topics of that main topic and always link to your cornerstones.
That way, you’ll be telling Google exactly what the most important articles on your website are.
Source: How to start a blog • Yoast