In my recent article – Do you close when your competition does? . . . I posed the question, “What do you do when your competition closes?”. The scenario was the holiday season when all businesses in this particular industry closed down for holidays. And yet it was a time of high demand for their… Read More »
I had a most interesting consultation with one of our clients recently. They were telling me about their experiences of the Christmas holiday break. It seems that everyone in their industry closed down . . .
Many people comment, (complain), about the appearance of Christmas decorations and paraphernalia in the shops as early as September or October. But I was somewhat astounded to hear a business owner talking up the infamous XMAS Shutdown already in October. But another business owner in the same conversation had an interesting solution . . .
How did this man sell 6 cars per day, every day for 15 years? And do you want the same results in your business? There was a time, a decade or so ago, when you could almost guarantee that someone would read your email because so few emails were being sent. And because there were… Read More »