Although there is not an exact definition for it, Digital marketing is a broad term used to refer to various and different promotional techniques deployed to reach and convert leads into customers via digital technologies. For example, when a brand or business is connecting to their customers via social media or mobile apps or other… Read More »
You would not take out an advert in a newspaper, magazine or TV, or have brochures printed, where you did not in some way, shape or form make mention of your product or service or brand. And I trust that you would not place such an advert spending much of the content rattling on about… Read More »
In my recent article – Do you close when your competition does? . . . I posed the question, “What do you do when your competition closes?”. The scenario was the holiday season when all businesses in this particular industry closed down for holidays. And yet it was a time of high demand for their… Read More »
The whole point of sending an email Newsletter should be to get people back to your website where they will buy or subscribe or take some desired action. Or at the very least, to give you a call or go to your shop. But in almost all cases, we are reading your email newsletter on… Read More »
Many rules have changed over the years. The use of PowerPoint as a presentation tool, once mandatory, is now old hat, and often seen as outdated. Same with email marketing . . . rules that applied to marketing in the past should now . . .
People are always asking How to find ideas for your Blog. I encourage our client to use blog and article writing as an integral part of their online marketing strategy . . .
You must get your email address right because it affects so many aspects of your business success. And if you get it wrong, you could get blacklisted as a SPAMMER ! It’s a conversation that I have regularly with clients, and it came up again this week, so here are some quick tips . .… Read More »
Facebook just showed me more reasons to avoid 3rd party email providers! I was reading a post in Facebook by a local Chamber of Commerce and was interested to find out more. I clicked on the link to read the article and, sure enough . . .
Business owners are getting more and more frustrated with social media marketing, and I am realising that people are not explaining it properly! One of the more common questions these days is ‘How do I use Facebook pages to sell my services/products?’ The reality is that unless you add a shopping application and/or… Read More »
Do your customers thank you for your advertising? Now that’s a new concept! Or is it? It happens quite often for us, at Hotpink Websites. How is that, I hear you asking? Well, the very simple secret is . . .