Although there is not an exact definition for it, Digital marketing is a broad term used to refer to various and different promotional techniques deployed to reach and convert leads into customers via digital technologies. For example, when a brand or business is connecting to their customers via social media or mobile apps or other… Read More »
Amazon warnings about SPAM These buggers have been persistent. I am getting these emails 3-5 times per day! Like so many SPAM emails now, these emails look quite legitimate at face value. Here are some quick tips . . .
Yahoo email getting hacked I have received a number of emails of late, supposedly from friends or people who I know, but it was just their Yahoo email getting hacked. This one in particular is a pretty common scam. Somehow a Yahoo or gmail email account gets hacked and then all contacts on the email… Read More »
There are enough things to attend to when running your business, so the last thing that you need is being online to emails 24 hours per day. One of the simplest and easiest ways to de-stress from email distress is to simply to turn off. You do not need to be
These days there is so much Spam happening under “legitimate” guises that it can be a real trap for the unwary. The Spammers have gone way past the blatant Spam emails that we used to receive in years past. They are much more subtle and sophisticated in tricking people into clicking their links. Here is… Read More »
In my recent article – Do you close when your competition does? . . . I posed the question, “What do you do when your competition closes?”. The scenario was the holiday season when all businesses in this particular industry closed down for holidays. And yet it was a time of high demand for their… Read More »
I had a most interesting consultation with one of our clients recently. They were telling me about their experiences of the Christmas holiday break. It seems that everyone in their industry closed down . . .
Many rules have changed over the years. The use of PowerPoint as a presentation tool, once mandatory, is now old hat, and often seen as outdated. Same with email marketing . . . rules that applied to marketing in the past should now . . .
Whatever you do . . . do not reply to emails from Indian web developers and SEO people. Even though I have said this 1,000’s of times before, I made the fatal mistake and this is what happened. Within 20 minutes I had 7 more emails in my Inbox and . . .