Jon Rognerud has written a book called Ultimate Guide to Optimizing Your Website which shows Some Basics of Good Web Design. Jon is an SEO and online marketing expert who talks about the features of a top-ranking, high-performance website. This paraphrased excerpt describes website features to include and avoid to drive traffic to your website.
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The whole point of sending an email Newsletter should be to get people back to your website where they will buy or subscribe or take some desired action. Or at the very least, to give you a call or go to your shop. But in almost all cases, we are reading your email newsletter on… Read More »
Be prepared to work with your web developer
When putting out a new price list for your business, you wouldn’t let your printer decide what prices to put on it, would you? When deciding what products to stock in your business, you generally wouldn’t let your suppliers make that decision for you, would you? And when buying a new . . .
How many other sales is this business missing?
How many other sales is this business missing? This is a real life story of how a business missed a sales opportunity by not having their own website. We were travelling to a destination where we needed to buy a meal. We thought of a place that we had not been to before; but wanted… Read More »
Broken links detected
A broken link is a link that goes to a page or a picture or a video that no longer exists on the internet. There are 2 main reasons why you don’t want broken links in your website. 1. They are annoying and look unprofessional. 2. But more seriously, they can have serious consequences for… Read More »
Whatever you do . . . do not reply
Whatever you do . . . do not reply to emails from Indian web developers and SEO people. Even though I have said this 1,000’s of times before, I made the fatal mistake and this is what happened. Within 20 minutes I had 7 more emails in my Inbox and . . .
$700 per page
I almost fell of my chair as a business owner told me last week that their website company charges them $700 per page to build a new page on their website. So, tongue in cheek, I proposed that he budget . . .
Google just turned SEO upside down again
Yes, that’s right . . . Google just turned SEO upside down again! One thing that you can be sure of is that Google will keep changing things. But there is one constant in all of this, and if you follow this you should be reasonably safe, and that is . . .
Are you looking after your team?
And before I even start on the question of – “Are you looking after your team?” . . . . . . it raises another question – “Do you treat your people like STAFF or like a TEAM?” It’s a totally different outlook, for so many different reasons, but . . .
Make your own ring tones
Ever wanted to turn your favourite song into a ring tone? Or record your own custom ring tone? It is quite easy really. Just follow these steps to create free ringtones for your . . .
