About ten years ago, one of the minor but well known international car companies went out of business. Almost overnight, the resale value of the cars plummeted because of the fear that spare parts would no longer be available. This highlights the fact that consumers expect and demand . . .
The whole point of sending an email Newsletter should be to get people back to your website where they will buy or subscribe or take some desired action. Or at the very least, to give you a call or go to your shop. But in almost all cases, we are reading your email newsletter on… Read More »