Online lead generation can be a hard territory to tackle. It is easy to make mistakes in your lead generation . . . especially when you are new to the market or just used to the old ways of traditional marketing. A small mistake in an online lead generation campaign can lead to a huge… Read More »
Inbound marketing has many benefits loved & favoured by entrepreneurs & business owners. These include increased brand awareness, increased brand preference, increased chance of developing a relationship with customers, etc. Plus, it’s comparatively less expensive than traditional outbound marketing tactics. So, are you doing Inbound Marketing wrong?
When you are developing content for your business website, writing content that matters is paramount. Otherwise it won’t get read, and worse, your website will lose it’s following. Identifying the topic for your content is one of the most crucial parts of the content creation process – and can also be the most difficult part! … Read More »
What are the Three Keys for Inbound Marketing and why are they so important to your business sales success? But first, let’s get clear on what is Inbound Marketing? Customer buying habits are changing faster than ever before with the rapid rise & evolution of the Internet. In order to ensure sustainable business growth and… Read More »
Finding an idea for your content can be hard enough. But deciding which content format you should choose to maximize the effects of the idea is even harder. Each customer is different in their way of receiving information. And there is no single method or content format that you can use to satisfy all of… Read More »
There are 5 simple rules of content creation that every businesses should learn by heart to secure their tickets to success. Creating winning content is not a hard feat to accomplish, given that your business knows how to manage content creation properly.
You know the old saying – Content Is King! It is as true today as it was yesterday. The content you create and post tells the story of your business. It is how you communicate with your clients and conveys the message you want them to know about you. This is how to make your… Read More »
Here at Hotpink Websites, we understand very well that digital marketing is not a playing field for the newbies or the faint-hearted, especially when it comes to digital content creation. Many businesses are forfeiting their chance to surpass their competitors and gain more market share just because they are clueless & confused about their content… Read More »
One of the main goals of a business owner is to increase the awareness of their business. However, tackling Search Engine Optimisation (SEO) can be quite a challenge for brands and businesses due to its ever-adapting nature. There are certain common mistakes that business owners fall victim too, this results in inefficient use of their… Read More »
If you have a business, it is likely that your business has a business website. A website provides you a medium to communicate better with your customers, and increase your chances to convert random consumers into loyal customers of your business. However, many businesses are holding themselves back by committing some basic problems with their… Read More »