AdEspresso is big on great Facebook ads.
That’s why we have a gallery of examples, and why we are constantly analyzing ads to find out what works and what doesn’t.
We know that good Facebook ads combine smart design with principles from psychology to create eye-catching graphics.
These strategies have been used in advertising for a long time — especially on the largest ads around: billboards.
We’ve found that a lot of the psychological principles that make great billboards also make great Facebook ads.In the spirit of showing great ads for inspiration, we have 13 of the best billboard ads by tech companies.
Although they might seem low-tech, these clever, eye-catching billboards could be just what you need to spark the next great idea for your own campaign.
As we explored earlier, psychology has shown that compelling ads use short, powerful copy, include emotional images, and rely on key color combinations to catch attention.
Although billboards are an old-school advertising technique, they’re still going strong today.
Even the most cutting-edge tech companies are still using them to advertise their products.
In fact, they’re so popular that SketchDeck, a company that specializes in high-quality design for businesses, broke down billboards according to scientific principals.
Here’re the ones we liked the most.
1. Apple TV
For the revamp of the Apple TV in 2015, Apple implemented a colorful campaign in Los Angeles, based around the motif of television color bars.
At first glance this appears to be a minimalist campaign centered on bright color and strong geometric design:
However, the real strength of the campaign lies in the use of characters and shows from content partners Disney/Pixar and HBO.
By including recognizable movies and TV shows, the ads go beyond the Apple TV as just a device and jump into the heart of the product’s appeal: quality content.
Ridesharing service Lyft implemented a wry series of ads that played on the frustrations of drivers on Los Angeles’ Santa Monica Boulevard.
Their wordy billboards are used specifically to target drivers who are stuck at a standstill, providing an empathetic message while presenting their service as an alternative to the frustration of traffic.