It’s important that people find your posts easy to read and understand.
But do you know how to write so that Google can “understand” you too?
Why text structure is important for SEO
The structure of the texts on your site is important for SEO. I
f your content is clearly structured, your chance to rank well in Google will be higher.
In this blog post, I’ll tell you why text structure is so important.
How do people scan a text?
Before deciding whether or not to read something, people tend to scan a text. They want to know what your text is about, before starting to read it all the way through.
There are some parts that people look at or read specifically when scanning a text. Headings and subheadings are really important, as is the first paragraph of a text.
But also the first sentences of every new paragraph catch the eye of scanners.