How many marketing emails do you get?
And how many do you actually read?
When was the last time you went to a website on a daily basis to read someone’s blog?
Do you stop and read every tweet or social media post, or do you skim through, looking for something interesting?
How you consume content has changed in the last five years.
Here’s what many businesses and marketers aren’t realizing, though: The way your target customers consume content has changed, too.
What got people’s attention five years ago gets lost in the shuffle today.
In fact, there is a two-part movement happening in content marketing.
First, longer-form, more well-researched content is coming to the forefront, and second, smart businesses are aligning their content with the buyer’s journey.