With everything vying for consumers’ attention nowadays, finding a way to get your target audience to take notice of your business over your competition is hard enough.
However, that uphill battle really kicks into high gear once prospective customers enter the onboarding process.
This critical element of your business strategy can, in many cases, have a monumental impact on the success of your company.
The slightest miscalculation could alienate your potential customers and cause them to pursue other options for their SaaS needs rather than validating all of your hard work by giving your product the shot it deserves.
Let’s delve a bit deeper into the significance of customer onboarding.
Why Onboarding Matters
Imagine a customer finally reaches the point in the SaaS Marketing Journey where they’re ready to engage in onboarding, only to be discouraged by some bump in the road — whether relating to pricing, the signup process or simply the offer — that causes them to retreat.
There goes not only your sale but the customer relationship your business could have seized.
The onboarding process is your customers’ first impression of your company, and you simply cannot miss the opportunity to wow them right from the start.
This stage largely sets the tone going forward for the customer and carries with it the chance for exponential growth or, conversely, dangerous limitations to your business’s potential.
While there are a number of strategies you could put in place to streamline your customer onboarding process, the first thing you need to realize is just how vital it is to ensure that your system is user-friendly and allows customers to progress rapidly enough to meet their needs.
Here are a few elements of your business that may suffer if your onboarding process fails to place the necessary emphasis on speed and usability.