Over the next 10 weeks our newsletter will focus on how to . . .
Make Your Website a Sales Hub
The best websites are “Sales Hubs” that enable you to leverage all your sales and marketing efforts.
It’s quite simple really, but it does take some effort, and here are the Top 10 things you need to do.
I know that when you implement these 10 TIPS, your results will be astounding.
OK, so here is TIP #1
Design a web site that is clear, concise and complete.
OK . . . this seems pretty common sense, but you’d be surprised how many websites aren’t.
You must communicate exactly how you help your clients, and you must do this in a way that is easy for your potential clients to understand.
It’s helps if you are very clear about your USP – Unique Selling Proposition or Unique Selling Point.
This is what makes you unique in the market place, and is the reason that people rush to your door first.
You need a lot more than a few bullet points and some pretty graphics. Deliver powerful statements that address the problems or pain that your clients are experiencing.
Keep your content short and to the point – have you seen those websites that are just line after line of text with no formatting? They’re impossible to read.
Be careful with loading your website up with fancy bells and whistles. Some of them make it hard or impossible for you to get found in Google, which contradicts the whole point of having a website.
Focus on solid and detailed content and create a site that’s easy to navigate. Get help with your website design, unless you’re willing to spend hundreds of hours in getting it right.
It makes sense to pay someone to do this for you
so that you can focus on what you do best.
Make it look nice but let your visitors get to the point quickly and easily so that they understand how you can help them and why they should spend their money with you.
Call me now if you’d like some help with:
1. Identifying your USP
2. Creating powerful sales copy
3. Formatting your content to be easy to read
4. Deciding what to put on your site and what to leave out
Coming up next . . .
More on what content to put in your website
How to lead your web visitors to the outcome that you want