Here are the…
Top 10 Website Complaints… and how to fix them.
Definitely in the Top 10 list is this one…
The majority of website owners have this complaint, and the reason is quite simple …AND… it is quite easy to fix!
THE PROBLEM – What’s the first thing most people want to do when they decide to get a website?
Usually they decide on a name and a logo and the pictures they will use. BUT this should be the third step that they take, not the first.
THE SOLUTION – Find out what people are looking for and how they are searching for it on Google. (Market Research is the answer)
You have to know what people are searching for… the actual words that they are typing into Google, and make sure that you use these as keywords in your website so that you can be found.
Also, if you’ve had your website for a while, it will pay you to revisit your Keyword Market Research again… just in case market trends and consumer behaviour have changed.
AN EXAMPLE – At one of our recent 1 day Internet Marketing Secrets Seminars, a participant said that her product was a Weight Loss Program.
When we did the market reseaerch, live in the seminar room, she discovered that relatively very few people were looking in Google for the key words “Weight Loss Program“. Many more people were looking for “Diets“.
Her first response was, “Diets do not work. I don’t offer diets, I offer a weight loss program.”
But the majority of people were searching in Google for “Diets”.
Then she worked out that she could use the key words “Diets” to attract lots of traffic to her website, and the home page of her website could read “Why Diets Don’t Work!”…. followed by “Why you should use my Weight Loss Program instead”.
THE KEY – So, one key to a successful website is using keywords in your website that people are searching for in Google. Sort of makes sense, doesn’t it?
Thank you for reading this post. I will write about how to fix another of the Top 10 Website Complaints in my next post.
p.s. if you want help with setting up any of these strategies, please email me now to find out how we can assist…
and make today
….an AWESOME day !