In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales.
Attracting and converting new customers is an essential part of growing your ecommerce business, but if you really want to boost sales in 2017, you need to put more focus on getting active and one-time customers to visit your store again.
Because existing customers are more likely to buy.
They’re also more likely to spend more than a first-time customer.Consider these statements shared in a blog post from Sweet Tooth Rewards about the value of repeat customers:
“Customers who have purchased with your store 2 times before are 9x more likely to convert than a first time shopper.”
“Your loyal top 10% spend 3x more per order than the lower 90%, and your top 1% of customers spend 5x more than the lower 90%.”
So here’s the question: what can you do to transform more of your one-time customers into repeat buyers?
Below you will find a list of proven tactics, categorized by focus area, that you can review and consider incorporating into your marketing and sales strategies to boost sales in 2017.
Focus Area #1: Your Website
To begin transforming more one-time customers into repeat buyers, the first place that requires attention is your website itself.
As a general rule, you should always be working to improve, optimize, and test new ideas on your website.
Other types of businesses can afford to have slightly out-of-date websites, but not in ecommerce.
In order to continue building a sustainable and profitable business, you have to constantly be working to ensure that you’re always providing your customers with the best experience possible whenever they decide to visit your website again.
You also have to be willing to use your website not only as a place to showcase and sell products, but also as a tool and platform for driving more sales.
There are three tactics you can implement on your website this year to get customers to buy again:
Tactic #1: Make your website fast and the shopping experience easy.
If your customers do decide to return to your website again after purchasing from you, it’s essential that you create a fast, easy, and positive experience for them.
Remember: if you can get them to buy from you more than once, their lifetime value is going to continue increasing steadily over time.
To ensure that your one-time customers have no trouble buying from you again, make sure: