Social signals may not be directly factored into Google’s ranking algorithm. Columnist Dan Bagby explains that social media can still be used to enhance SEO.
Much has been written about the interplay between social media and search engine optimization.
I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits. But the best way I have found to make social media work toward SEO is to use it the way it is already being used.
Many brands use social media to build a brand, deliver great customer service or develop relationships.
You can use these same focuses to have a significant effect on SEO as well.
Build your brand through social media for SEO
While the size and reputation of the brand are not direct ranking factors, they can have an indirect effect on SEO efforts.
Use your social presence to improve your branding to have this positive effect on SEO.