If you’re like most bloggers, blogging to you is a full speed ahead activity.
You don’t look back and tinker with old posts, you just soldier on, trying to recreate past success with each new blog post.
But what if there was a better way?
No, there’s no replacement for continuously creating new content for your blog.
This is a very important part of having a successful blog, and not something you can overlook.
However, maintaining and updating old content, especially your most successful content, is hugely important.
Keep reading to learn why you should update old posts, how to choose which posts to update, and what to update when you decide to take the plunge.
Even if you’re not a blogger but are using content marketing to land more web design clients, this article is well worth a read.
Why Should You Update Old Posts?
If you’ve never touched a post after hitting the Publish button, the idea of updating old posts probably seems very strange to you.
Will anyone see it?
How will anyone know you updated the post?
What’s the point?
It’s the idea of working smarter rather than harder.
Using less energy than it would take to produce a completely new blog post, you can update your old posts and help them earn even more traffic, social media shares, and maybe even more money.
This works, first and foremost, because Google values freshness.
The search engine knows that for some queries, searchers really need the newest information available.