When it comes to Facebook advertising, it simply means pressing the boost-post button for many businesses out there.
Boost-post is an extremely quick and easy way for your post to get higher reach, which makes it attractive for time-scarce business owners.
The downside is that the options are limited, without the ability to exclude or narrow audience.
Unsurprisingly, it is also with the same group of “post boosters” that I hear complaints of Facebook not generating business results for them, or it being a “money blackhole.”
Well, it turns out that Facebook advertising is actually more much complicated and powerful than just clicking boost posts.
Here, in this infographic guide, I outline the steps to getting phenomenal results on this platform with 1.71 billion active monthly users.
Unlike Search Engine Marketing that targets people by intentions, Facebook targets people by their identify, which includes their demographics , interests and a whole lot other things.
When doing targeting, advertisers are usually tempted to use the easiest targeting option.
For example, I run a restaurant, I shall target people whose interests is food.
If only it is so easy.
Generally speaking, stay away from targeting broad interest categories, such as yoga, photography, food etc.
Facebook tries to determine your interests from your clicking habits, but they may not be the most accurate.
For example, I found one of my Facebook interests to be photography even though I am at best a smartphone photographer.
(Find yours here To succeed in Facebook advertising, go the extra mile in understanding your target audience.
Before you even turn on your computer , some homework is required.
Grab a blank piece of paper and begin jotting down everything about your ideal customer from demographics to psychographics.
Use the infographic ( Rhyme uh?) above as a guide.
Doing this brings 2 benefits.
Firstly, it helps in putting your ads infront of people who have the highest chance of becoming your customer, thus reducing unwanted spending.
Second, identifying your specific audience allows you to craft ad copy that speaks to the pain & desires of this group.
Facebook rewards advertisers that produce highly relevant ads with cost per click as low as 2cents.
This is one of my campaigns.