Make More Money with your Website, with Less Effort.
First of all, what is a keyword?
A keyword is a word, group of words or a phrase that people type into a search engine when looking for a particular product or service.
It is important to pick the right keyword(s).
It is what people are actually typing into the search engines.
So to use a case study from a Hotpink Websites client consultation…
If your product is a “Weight Management Program” but most people are typing in “Diets” and “Diet Pills” in the search engines… then you will miss most of the traffic using the keywords “Weight Management Program” instead.
Use the keywords “Diets” and “Diet Pills” to get people to your website, and only then, you can tell them why diets and diet pills don’t work and why they should use your Weight Management Program.
But stay focussed, first and foremost, on getting people to your site.
If you are not sure about your keywords, or have never done keyword research for your website, then contact us now – TAKE ACTION…
(This email is part of a series of emails called Hotpink Tips that all our website owners receive.)