In the latest instalment of our yearly roundups, we’re looking back at the biggest trends in social media from 2016.
From the demise of Vine to the introduction of Instagram Stories – there’s been lots going on.
But what were the most important developments?
Here’s some insight from several social media experts, and for more, be sure to get involved with the following resources from Econsultancy:
Fast Track Social Media Training.
Social Media Best Practice Guide.Live video taking off
Will Francis, founder of Vandal London:
It felt like Facebook Live really took off in 2016, and this will become more important as more viewers tune into important streams.
Like many things, mainstream adoption has been and will continue to be driven by major world events such as the
US Election and who knows what else in 2017.
Kirsty Price, senior community manager at PSONA Social:
From Buzzfeed’s Tasty to 360° tourism videos and celebrity livestreams – video has undeniably become the most scroll-stopping social media content format.
Facebook reports that by 2020, 75% of all mobile data will be video.In 2016, we’re already seeing that brands that don’t create and publish video content are trailing behind competitors that have invested heavily in this captivating medium.
Alice Reeves, associate director of social and outreach at Jellyfish:
Live video really took off this year.
Since Facebook Live launched in April, we’ve seen a wide variety of uses – from TheLADbible gaining almost 800,000 viewers by stacking biscuits live and seeing which tower would fall over first, to CNN live-broadcasting a man scaling the Trump Tower in NYC which attracted over 8m views.
It is such an exciting development.
What I found particularly interesting when watching the CNN Broadcast was how people were interacting with the news story, telling the person filming to move the shot back to the man when they panned over the crowd.
It was intriguing watching the live reactions changing from amused to angry as soon as viewers weren’t seeing what they wanted.
This opens up a whole new dimension to how we engage with news, brands, and organisations.
Jordan Stone, deputy head of strategy at We Are Social:
Live video has taken off in a big way both among consumers and brands, and with Facebook, Periscope, and Twitter all introducing new ways for brands to livestream more professional-looking content – streaming shows no sign of slowing down as we move into the new year.