Here is another instance of when cheap is not best – when cheap actually costs more.
Our client had previously created a website and business cards, etc using a free online company that does those things.
You know that one that I am talking about!
The clients entire brand had been developed, and now revolved around, graphics easily and cheaply available on this website.
But when they decided to move their website to a more sophisticated and up to date solution, they hit a stumbling block.
The images used in their logo are copyright to that company, (fair enough), and could not be used anywhere else at all. They asked and were told NO!
Luckily, our graphics team was able to come up with some designs that were close, but sufficiently different to the original.
In fact, I am proud to say that the client and some other people have said that the new designs are much better.
But it did create extra work and extra cost for the client, as well as some discontinuity in their brand.
AND, it took 3 weeks for that company to release their domain name back to our client . . . which delayed the launch on their website by 3 weeks.
Well, that wasn’t simple really! But it all worked out in the end.
What should you do now?
- Only use the free and cheap online website builders if you have no money.
- Go with a professional website from the start if you can.
- Want some help or ideas? Just contact us at Hotpink Websites now.
I won’t wear fur, never, ever. I’m an animal lover. I wouldn’t even wear faux fur. I prefer to go the cheap route and not shave my legs.
~ Bonnie Hunt
Remember – When cheap is not best