Believe it or not, there are some times when it pays to get the spelling wrong.
Keyword research often reveals common spelling mistakes made when people are searching in Google.
These might be:
- spelling and grammar errors
- typing errors or hitting the wrong keys
- phonetic spelling
e.g. umberella versus umbrella - reversed order characters
e.g. recieve and receive
e.g. color and colour – cultural differences in language and spelling
We sometimes find that the incorrect spelling gets more hits in Google than the correct spelling!
So imagine the search engine coup that you could pull off when you find the incorrectly spelled keywords and used them on your website.
Website address – domain name
The other area that spelling mistakes come into play is in your website address or domain name.
What if one of these spelling errors happened regularly on your website address?
What if you registered both the correct spelling and the incorrect spelling, and had both domains pointing to your website?
Imagine all the extra traffic you would get.
So what should you do now?
1. Keyword Research
Do some keyword research and find out what people are actually typing into Google. (We can help you.) Are there notable typos or speeling mistakes (ooops) that you could capitalise on?
2. Domain name
Are there any variations of your website address that you should register?
Talk with us at Hotpink Websites now about getting started now.
From The Hotpink Foundation – Hotpink Websites
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