The main reason for having an email signature with your phone and other contact details is to provide information.
Information that existing and prospective customers will find useful in contacting you . . . and hopefully leading to a sale.
Some people think that it is clever to create a visually attractive signature in an image format which incorporates their logo, contact details, etc . . . BUT . . . what happens when that email is replied to?
What happens in most instances is that the signature image is treated as an attachment, (which it is), and is not included in the reply email.
So you end up sending an email with a signature that reads like the image opposite. It just says <image001.jpg>
There is no useful information in that whatsoever.
I gotta tell you that this is the most annoying thing when you are looking to contact someone . . . and it could ultimately cost you a sale if it is you that did it.
By all means, include your logo or head-shot photograph.
But please, please, please . . .
Include your relevant contact details – the information that you want me to have about you – as text so that it is always available in the email stream.
Sure, I could go back and look for it somewhere else . . . but why make things hard for your customers when it is so easy to make things easier?
People these days are time poor, and just want the quickest and easiest path to getting what they want.
Give them the contact info that they need for you right there in text format.
And if you do not have an email signature and just sign your emails as your name, think about livening things up a bit in your email signature.
Even add a link to a special offer on your website.
Another reason to use text format
OK, so another reason to do this is that you cannot click on a website link or email address or a Facebook link, or a LinkedIN link that is showing inside an image.
Putting it in text makes it clickable, and therefore easy to use . . . therefore making it easier for people to get to your website or social media page.
They may want to add your details into their Contacts program, which is much easier to do if they can copy and paste the text.
Some software will do this automatically when text information is presented. Conversely, that becomes impossible if the information is in an image.
Wouldn’t it be great to have your phone number and email address stored in your customers phone? How ideal would that be?
But this is made so much harder to do if all of your contact information is presented in an image.
Different email signatures
Even consider making different email signatures for different purposes.
Maybe one for existing clients and one with a different message for prospective clients and yet another for your wholesalers, etc.
Most mail programs allow you to swap between email signatures when writing an email. So it is simple to select the most appropriate message for the current recipient.
Well, that is quite simple really!
What should you do now?
- Set up a text based email signature.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Every thought you produce, anything you say, any action you do, it bears your signature.
~ Nhat Hanh
Remember – Why images are bad in your email signature