When you want people to join you or buy something from you . . .
Why Make Things
Hard For Them ??
Surely it makes sense to make it as easy as possible for people to do what you want them to do.
Let’s look at the Business Card.
The main purpose of a business card is to help people to quickly and easily call you to ask about your product or to place an order.
So why do we still see business cards that . . .
1. have the main phone number in a small font?
have the main phone number in a small font
2. have dark text on a dark background?
have dark text on a dark background?
3. have light text on a light background?
have light text on a light background?
The same goes for websites.
Stop and think about your clients and potential clients.
Depending on your market niche, a large percentage of these people will have eyesight problems. They may need glasses for reading.
So “flashy” artistic designs that are hard to read do run counter to your main purpose.
Designers think that artistic is good, but not at the expense of ease-of-reading!
So what should you do?
Whether it be your business cards or your website pages:
Make ease of reading a higher priority than “flashy looks”!
Use contrasting colours, (black on white is best), and good font sizes.
Have your material “proof read” by some friends or clients.
If you are not sure, ask us to have a look at it. Our developers know what to look for.
From The Hotpink Foundation – Hotpink Websites
Take Action Now…
Contact us now to get more traffic to your website.