Many people see Facebook as a cheap and easy way to have a web presence . . . and yes, it generally easy to set up and use, and free is certainly cheap!
But I have been banging on for years now about why NOT to base your business in Facebook.
And I have just read another very interesting explanation of why this is so . . . The article that I read started out by saying that as a society we are moving more and more towards the “easy way out”, either ignoring or not taking account of the consequences.
But the consequence is that it does not always last very long, unlike traditional furniture which stands the test of time.
You Don’t Own Facebook
But the real point that this article was making is the same point that I have been making for ages now.
So many good businesses are forced out of business literally overnight because the landlord doubles or triples the rent on their premises.
As a tenant, they have limited or no control over their destiny or future plans.
You are an Employee
Small business owners do what they do because they like to be their own boss; in charge of their own destiny.
They like to set the rules of how their business operates.
BUT . . .
If you use only Facebook for your online presence, then you do not own the building that your business is running in, and you do not control the terms and conditions under which your business operates.
Terms and Conditions
Let’s face it . . . does anybody read the pages and pages of terms and conditions when they sign up for anything online, including all of the Social Media pages?
Probably 2 people in a million . . . maybe!
So you have no idea of how many ways you are innocently breaking Facebook’s rules, giving them cause to shut you down overnight if they want to.
And there are many cases where this has occurred.
(I am referring to Facebook because it is the most widely known and used, but this applies across the board.)
Prosperous businesses virtually closed down . . . literally overnight . . . because their Facebook page was closed down by Facebook.
Do you answer YES to these questions?
So if you answer YES to any of these statements, then you could be putting your business and livelihood at risk.
- If the only way you can connect with customers is on your Facebook page, then you work for Facebook.
- If most of your website traffic comes from Google adwords or organic searching, then you work for Google.
- If the majority of your leads come from LinkedIn or Pinterest, then you work for those organisations.
Whether you call it sharecropping, serfdom or just slavery, it is much the same thing.
You are still working for someone else and are bound to them and their rules.
Serfdom is the status of peasants under feudalism, specifically relating to manorialism. It was a condition of bondage which developed primarily during the High Middle Ages in Europe and lasted in some countries until the mid-19th century.
The way to escape the Serfdom is to Sharecrop in multiple paddocks.
Make sure that you business maintains ten (10) different marketing strategies for lead generation, and has an independent and controllable means of communicating with clients.
This means having a website that you can self-manage for marketing purposes, (while leaving the technical stuff to the experts), and use it to communicate regularly with your clients.
Use your website to generate content to your Social Media pages, and then use Facebook, etc, as a tool to drive traffic back to your website.
Use Social Media as a tool – do not become a slave to it.
And build a well-designed website that you use as a business and marketing tool.
Well, that is quite simple really!
What should you do now?
- Use Social Media as a tool – do not become a slave to it.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Nothing so conclusively proves a man’s ability to lead others as what he does from day to day to lead himself.
~ Thomas J. Watson
Remember – Why NOT to base your business on Facebook