Are you wondering if there’s something else you could do to convert visitors into customers?
If you’re not writing customer case studies, you’re missing out on a huge opportunity.
When you write a case study, you convince potential customers by showing them exactly how you’ve helped other people just like them.
In this article, you’ll learn the benefits of case study writing, how to find and interview case study subjects, and best practices and tips for writing and promoting your case studies.
By the end of this article, you’ll be able to write your own epic case studies that win more business.
What Is a Customer Case Study?
A case study is a showcase of the results you achieved for a specific customer.
By telling the story of how you helped that customer, a case study demonstrates the specific value you provide for your customers.
Case studies are also called “customer success stories,” because they show how you helped that customer achieve success.
We love this definition from Clariant Creative:
“A case study is an interview with a happy client.”
Benefits of a Customer Case Study
You’ve probably noticed that we regularly publish OptinMonster case studies on this blog.
That’s because there are several benefits that make writing case studies an excellent idea.
Create Content for Your Niche
For a start, case studies are a great business investment and an excellent way to create niche-specific content.
But those aren’t the only reasons why you should create customer case studies.