Yelp has decided to provide its full reviews data set to social media and reputation monitoring tool Sprinklr.
This is a first and an exclusive deal for now, but Yelp indicated it was open to working with others in the future.
Sprinklr’s customers are national, multi-location brands and franchises. In a blog post, Yelp explained how the content would be used:
Sprinklr will use Yelp data, in addition to 20+ other social media channels like Facebook and Twitter to help large brands, like David’s Bridal and Outback Steakhouse, better understand what their customers are saying online.
In addition, Sprinklr allows large brands to understand how conversations are trending over time, either positively or negatively, and exactly how customers feel about specific aspects of a businesses’ locations, such as service, decor, facilities, value, and more.
They mine Yelp review text to create word clouds and sentiment scores, among other tools.
Businesses around the world, both large brands and local, can now take advantage of this holistic monitoring ability through Sprinklr.