So, you need a website. Why not make you own indeed? Why not get a DIY website?
You can save all that money.
You’ll get it just the way you want it, or so you think.
You won’t have to deal with anybody else to get it done.
So, why not? Wow, it just seems so easy.
So, you know how to make a website secure so that it is very difficult, if not impossible, to be hacked or hijacked?
OK, so maybe you know which plugins are going to crash your website, so you will avoid those?
And you know which plugins will have the features that you need to make your website best work for you?
Oh well, it won’t take long to research all of that.
And then you do understand good design principles, and can follow the “Anatomy of a Perfect Website”? How to set it up for maximum acceptance and action by readers.
And you know what to do when you get the “White Screen of Death” where your new website should be!
Meanwhile, what is happening to your business?
Even if you do have all of that expertise, what is happening to your business while you invest that time into researching how to build a DIY website, and then building your new website?
How many sales could you make?
How much revenue could you generate in the time it is going to take you to build a website?
Only you can answer that question.
Remember, we’re probably talking at least 60-100+ hours.
So let’s say you could generate $10,000 in sales in that time
That means that you just paid $10,000 for a pretty basic website!
And yet, if someone quoted you $10,000 to build the same website, you’d probably fall off your chair backwards – either from laughing or in shock.
Even if your business is not yet started, and generating no revenue at all, what is the Opportunity Cost of not spending that time going out and marketing your new business. (Opportunity cost is the cost of lost opportunities.)
That’s what we are talking about – Lost Opportunities.
Why are people willing to invest (waste) so much of their own time-value?
So, why are people willing to invest (waste) so much of their own time-value doing stuff that they are not proficient at, instead investing that time into the things that they are proficient at?
It is a puzzling question.
I was talking with a medical doctor about getting a new website, and her objection was that she’d rather do it herself with a DIY website and save the money.
We had a short chat about leverage, and I said, “so, do you cut your own hair then?”, thinking that she would have to say “No”.
When she replied with, “Yes”, I could only say that “they say the difference between a good haircut and a bad haircut is 2 weeks!” Two weeks being the time it takes for the bad haircut to grow out LOL
Unfortunately, a bad website does not grow into a good website in 2 weeks, or even in 2 years.
What you code today is exactly what you have in 2 years time, (unless you are doing regular maintenance and updates . . . which is another whole story).
DIY Web Maintenance can take another 2-4 hours per month, minimum, and much longer if something goes wrong for you. More opportunity cost for your business to bear.
So, do you still want a DIY Website?
Maybe you are reconsidering . . . I hope so.
Obviously, I am writing about websites, but this applies to every part of your business.
And the next best example of this that I am think of is book keeping.
Most business owners seem to think that they have to do all their own book keeping.
But this is in fact the simplest of all business processes to outsource.
If you’d like some further assistance on leveraging parts of your business processes, then contact me in the quick form in the footer at the bottom of this page.
And if you want to get a professional website, then please contact us here.